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Spreading Themselves Too Thin?

August 30th, 2012

Hello Disney lovers. Today I have an interesting topic I would like to discuss. As you know, Walt Disney World recently opened another resort on its property called Art of Animation. The opening of this resort opens the door to one simple but very important question. Is Disney spreading themselves too thin? Think about this for a minute. A couple of years ago, a Disney employee who will remain nameless, told me that the Port Orleans Riverside was just over 50 percent occupied (I forget the exact number this person told me). Now that is at a moderate resort. My question is if that’s the case, why would Disney even think about opening up another resort? When you open up a resort, that means you have to hire and pay more staff, which includes more cleaning crews, more grounds crew, etc. This also means more upkeep for Disney all after you are not filling the resorts that you already have. Now obvious.ly once the U.S economy picks up, the rooms will become even more full. For the time being though, if you were Disney, wouldn’t you somewhat hold off on the opening of new resorts? On the flip side of the argument, I guess you could say that Disney wants to offer its guests variety by opening new resorts to expand people’s options. I just feel that Disney needs to be careful not to open too many resorts. It could lead to major financial losses which I know Disney does not want. Where do you stand on this issue? Do you feel that Disney is spreading themselves too thin by opening Art of Animation? Why or why not? Do you favor the other side of the argument of having resort options to choose from? Again, why or why not? Please post your comments below or E-mail us at admin@beyondthecastleblog.com with you thoughts. For now though, as always, have a magical day!

 

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