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Disney Prices

September 7th, 2012

Hello Disney lovers. Today’s topic is based on a discussion I had with my fellow viewers of the beyondthecastleblog.com Facebook page (www.facebook.com/beyondthecastleblog for those who don’t know the address.) The topic was will people stop going to Walt Disney World if Disney raises there prices too much. Some stated that yes they would. Those who had this view went on to say that if the prices keep going up that people would think that Disney World is too expensive for them and they would choose not to go at all. While I understand this ideology in the short term for some people, in the long term, I do not agree with this mindset. Here is my view on this issue. Disney World is an American landmark. If you are in this country for any amount of time, especially if you have children, you are arguably judged by whether or not you have ever been to Walt Disney World. Therefore, my thinking is that Disney will always have first time visitors coming to there parks. Now could Disney lose returning guests by raising there prices? Absolutely. Unless of course they convince the first time attendees to become Disney Vacation Club members, but that’s a different story. The fact is that Disney will continue to have visitors, they will continue to raise the prices and people will continue to pay them. This doesn’t make what they’re doing right by any stretch of the imagination. Disney has found a system that works though and I don’t see anyone including Universal Studios, Sea World, Busch Gardens or any other theme park stopping them. Where do you stand on this issue? Do you see Disney sales dropping significantly enough to cause a problem to the company? Why or why not? Also, do you have a price threshold that says if Disney raises its prices so high I will stop going to Walt Disney World? If so, what is your limit? Please leave your comments below or E-mail us at admin@beyondthecastleblog.com with your thoughts. For now though, as always, have a magical day!

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